Video isn’t just the future of training – it’s the present. The average consumer watches 16 hours of video a week, consuming everything from how-to content on YouTube to cat videos and makeup tutorials on Instagram and TikTok. Over 60% of businesses use video marketing to reach their audiences. Video is already a major part of most people’s everyday life.
Additionally, classrooms across the country had to dramatically change their model for learning starting in March 2020. While many classrooms, both for secondary education and higher ed, used live lectures as part of their curriculum, many also included pre-recorded lectures and videos to accommodate more flexible schedules. Many classrooms are still fully remote and virtual, as are many workplaces, and as such, so is training.
Video, then, plays an integral role in supporting a modern workplace training structure and strategy.
The Benefits of Video Learning
- Supports all learning styles: Video provides greater accommodation of diverse learning styles. Video can cater to nearly all categories of learners – auditory, visual, kinesthetic – so they can learn through narration, demonstration, animation, and more, all from one platform and message medium.
- More immersive: Video can take students beyond the classroom walls. If training on-site isn’t an option, video experiences can help fill in the gaps and provide a reasonable approximation, deepening understanding and connecting the dots between training materials and the working environment.
- Flexible: Video offers flexibility in a number of ways. Because it’s pre-recorded and produced, it can be viewed at whatever time is convenient to the learner. Video can also be accessed on a number of devices, from laptops to smartphones to tablets, so learners have the flexibility to watch wherever they are.
- Multi-purpose: Videos are the perfect format for anything that needs to be engaging and informational. They can explain processes, promote new products, communicate information from leaders, model behavior, show examples of skills, and much more. Video is an effective complement to training manuals, group learning, live lecture, and other learning solutions.
- Fully customizable: Videos can be branded, matching your company’s visual identity and corporate voice. They can include animation, motion graphics, live actors, and more. Video can be developed and designed in a way that fits both your purposes and your budget.
Custom video creation is an investment in your employees and your business. By generating more interest and more engagement, it can more effectively drive results and create better-prepared employees and better business outcomes.
If you have questions about if video should be a part of your learning and development strategy, or to receive a complimentary assessment of your organizations' L&D goals, get in touch with our team today.
